POEM – THE LEAF BLOWER

Oh how times have changed Priorities re-arranged All kinds of pollution to the fore Wow I miss the peace & quiet of yore! Autumn was for the gardener a time to toil Till the soil Rake the leaves Relieve the full gutters & eaves Now it’s done by engine and oil...

THOUGHT OF MONTH – BRANDS

THOUGHT IT IS ALL ABOUT BRANDS, BUT BRAND IS PERCEPTION AND PERCEPTION IS MINDSET: IT’S YOUR CLIENT’S MIND THAT IT’S ABOUT – TUNE INTO AND CHANGE HIS MIND & YOU’LL CLOSE THE DEAL COMMENT HOW IS THAT DONE I.E. GETTING INTO YOUR CLIENT’S MIND? GET TO KNOW THE PERSON...

LEGAL TIP – INTELLECTUAL PROPERTY

Remember that you should register as a trademark any distinctive name, phrase and logo pertaining to your business if you attach commercial value to it. Note however that you will acquire intellectual property rights through usage* whether or not you register a...