Remember that you should register as a trademark any distinctive name, phrase and logo pertaining to your business if you attach commercial value to it. Note however that you will acquire intellectual property rights through usage* whether or not you register a trademark. Such intellectual property is protected as follows: prior to registration of the trade mark identify this by adding ‘TM’ in your usage of the name, phrase or logo and once registered,’ ®’ – Note that the mere registration of a company or close corporation does not immediately give you trademark protection – that is only acquired as a result of usage over time as mentioned above*.
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