More on intellectual capital and branding: remember that it is imperative when considering a new name or slogan for your business that you carry out the following searches for the same or a similar: (1) company or close corporation name, (2) trade mark & (3) domain name. If you don’t do ALL these searches, you may waste a lot of time & money on advertising agencies & material AND ultimately on legal fees!!

COPYRIGHT LOUIS NEL
AUGUST 2016