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HIGHVELD STORM The air is dry Not a cloud in the sky Yet the rain is nigh You ask me ‘Why’? ‘Have you lived on the Highveld for long’? ask I ‘Know why’? ‘That’s the way it is’, say I Keep your eye on the sky. Soon clouds will flit by Congest and cover the sky Fight...

More on intellectual capital and branding: remember that it is imperative when considering a new name or slogan for your business that you carry out the following searches for the same or a similar: (1) company or close corporation name, (2) trade mark & (3)...

Wisdom is the greatest return on time (‘ROT’) you can ever wish for BUT the latter spent without being ‘engaged’/’committed’ i.e. in so-called oblivion (You know what I mean: you are talking to someone, sometimes quite intensely, & when you say ‘So what do you...

Oh how times have changed Priorities re-arranged All kinds of pollution to the fore Wow I miss the peace & quiet of yore! Autumn was for the gardener a time to toil Till the soil Rake the leaves Relieve the full gutters & eaves Now it’s done by engine and oil...

Of course there are many non-tangibles e.g. anger, fear, joy etc BUT which are the KEY ANT for business success i.e. ANTS? First you need to acknowledge that the real business success is relationships and not money or profits – the latter are by-products of...

THOUGHT IT IS ALL ABOUT BRANDS, BUT BRAND IS PERCEPTION AND PERCEPTION IS MINDSET: IT’S YOUR CLIENT’S MIND THAT IT’S ABOUT – TUNE INTO AND CHANGE HIS MIND & YOU’LL CLOSE THE DEAL COMMENT HOW IS THAT DONE I.E. GETTING INTO YOUR CLIENT’S MIND? GET TO KNOW THE PERSON...

Remember that you should register as a trademark any distinctive name, phrase and logo pertaining to your business if you attach commercial value to it. Note however that you will acquire intellectual property rights through usage* whether or not you register a...

We’ve given you wings so fly you must Leave the nest or bust But please not like a swallow Otherwise in self-pity I’ll wallow As our winters are simply too long & cold For me to have to wait till summer, you to hold   I love you all so dearly Sometimes for tears I...

THOUGHT WE SHOULD BE BUILDING MORE BRIDGES & LESS WALLS COMMENT IT IS OFTEN SAID THAT BUSINESSES WORK IN SILOS I.E. AN INTROVERTED OR PAROCHIAL APPROACH RATHER THAN AN INCLUSIVE APPROACH (IS ADOPTED). I BELIEVE THE ESSENCE OF THIS MIND SET IS THE FEAR OF SHARING...